What impact is TikTok and other trending social media platforms having on restaurants?

What is the easiest way you consider when accessing your advertising policies for a restaurant business? In the old days, advertising was mostly limited to television and radio commercials. However, due to its convenience, social media is witnessing an increasing number of active users

Those brands who pushed their products or services using advertisement back in the day were considered the best brands at particular services. In today’s era of the internet, the dynamics of advertising have shifted to social media like Instagram, TikTok, and other trending social media platforms.

These trending social media platforms have vastly reformed eating habits, and where and what we eat. It can be safely said that people sitting in the comfort of their homes or offices are just a click shy of finding new eateries where they can dine and wine or just order new culinary – whichever they wish to try.

If you live in Canberra or its surrounding places, you merely need to search for the best burgers in Canberra, and you will have plenty of images of mouth-watering juicy burgers pop up on your mobile or laptop screens. This is how easy it is to find the best food in the town. With internet access, the world of amazing burgers from the best burger restaurants in Canberra is in the palm of your hand.

Visuals have an amazing power to impact our psyche. Humans process visuals faster than any other stimuli. This being said, photos and videos of culinary available on social media platforms such as TikTok and Instagram can easily affect decision-making in many. In case you love exploring visually stunning pictures of juicy burgers from Milky Lane, do check out their Instagram. Milky Lane offers the best burgers in Canberra, and they offer burger delivery services across Canberra.

When someone shares their dining pictures or videos on social media, many feel prompted to try out those culinary items. Research has shown – that at least 60 percent of customers heading out to restaurants to enjoy restaurant dishes have a habit of posting their dining pictures on social media. We can only imagine how many people looking for new culinary online are influenced by such posts available on social media.

This greater influence in decision-making has put social media as a powerful marketing tool for the restaurant business today. In today’s day and age, eateries need to understand the importance social media holds in marketing and how easy it is to reach out to potential customers online.

There are hundreds of thousands of potential customers for restaurant businesses scrolling TikTok and Instagram posts on the business today. In today’s day and age, eateries need to understand the importance of active social media users in Australia in 2022, of which more than 2 million are on TikTok.

These trending social media platforms have a massive reach and given the growing use of social media, it is only getting bigger. Restaurants around Australia have gained new customers who visited the eateries after discovering their services on social media like TikTok and Instagram.

Almost on a daily basis, new videos start trending on TikTok with #restaurants and those posts garner thousands of views and likes. Your restaurant business starts attracting new customers only if a small fraction of those viewers feel prompted to try your culinary. Posting TikToks and Instagram-worthy visuals attract new customers who do not know you even exist.

Restaurants can put these platforms to do their advertising work and they do not have to spend much there. Using a few easy-to-follow tricks, restaurant owners can improve online business-customer interaction using TikTok, Instagram, and others.

  • Establish a strong social media presence
  • Update your menus regularly on social media
  • Consider being visually appealing
  • Post your specials on social media
  • Encourage viewers to review and rate your products
  • Advertise offers, events, and discounts on social media

About the author

Dom Criss